wraps.in

Brand guidelines · v0.1 · Sep 2026

wraps.in brand

The identity system for wraps.in — logo, colour, type and stationery, and how to use them together.

About the name. Wraps commonly refer to a type of food, symbolizing versatility and convenience in meals.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#9E2A2BRGB 158, 42, 43
DeepHeaders and dark grounds#6F1D1ERGB 111, 29, 30
AccentHighlights and emphasis#E09F3ERGB 224, 159, 62
InkBody text#2A1414RGB 42, 20, 20
GroundPage background#FBF6EFRGB 251, 246, 239
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Fraunces

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxWrap It Up with Style
H2 · 36pxWrap It Up with Style
H3 · 24pxWrap It Up with Style
Body · 17pxWrap It Up with Style
Caption · 13pxWrap It Up with Style
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

wraps.in
✓ Do — On light grounds, with clear space
wraps.in
✓ Do — Reversed on the deep brand colour
wraps.in
✗ Don't — Don't stretch or squash it
wraps.in
✗ Don't — Don't recolour it
wraps.in
✗ Don't — Don't place it on busy backgrounds
wraps.in
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

w
wraps.in
wraps.in
Founding Team
hello@wraps.in
www.wraps.in
—
Founding Team
wraps.in
hello@wraps.in · www.wraps.in
wraps.in hello@wraps.in
www.wraps.in
wraps.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for wraps.in
07

Explorations

Alternative wordmark directions considered for wraps.in. Each downloads as SVG.

wraps.in
01 · Serif authority
wraps.in
02 · Geometric sans
wraps.in
03 · Monospace
wraps.in
04 · Grotesk
wraps.in
05 · High contrast
wraps.in
06 · Condensed
wraps.in
07 · Soft geometric
wraps.in
08 · Rounded
wraps.in
09 · Reverse